Eloisa Faltoni
Content, Community & Social Media
Phone number
(+34) 638 935 527
Location
Barcelona
WHAT YOU'LL FIND HERE
PROJECTS I'VE BUILT
Glucose Goddess Content & Digital Communications · 2021–2023
I joined Jessie Inchauspé's team when her Instagram had 116K followers and we set ourselves a target that felt ambitious — reach 1 million followers before her first book dropped. We hit it. By the time I left, the account had grown to over 2 million followers across Instagram, with TikTok built from zero and YouTube launched alongside it.
Beyond the numbers, what I'm most proud of is the content system we built.
I helped establish repeatable formats that made complex nutritional science feel accessible and shareable — the kind of content people screenshot, save, and send to friends. And from my first weeks on the team, I kept pushing for an online course. I could see the audience was ready for it. That course became Glucose Goddess PRO, one of the brand's most significant revenue streams. It started as my idea.
.jpg)
.jpg)
Un Gato en la Cocina Founder · Content & Community Lead · 2016–present
This one is personal. I started Un Gato en la Cocina in the pockets of time I had between other work — no team, no budget, no roadmap. Just a genuine belief that eating well should feel joyful, not punishing. I built everything myself: the content strategy, the editorial calendar, the social presence, the newsletter, the website, the product.
That brand became Love Every Meal — a digital platform where I sell healthy meal plans online. In its first year it generated over €10K in revenue. It also led to a publishing deal with Penguin Random House for my recipe book, which is now in its second edition.
Every follower, every subscriber, every sale came from content I made, formats I tested, and a community I built one person at a time.
Danielle Hamilton Health Content & Digital Communications · 2023-2025
Danielle is a functional health practitioner with a strong audience and a business built largely around her courses, newsletter, and podcast. When I joined, Instagram was just over 70K. We set a target of 100K followers and hit it.
But the more interesting work was structural. We rebranded the podcast entirely — from "The Sugar Shackles" to "Light Up Your Metabolism" — a change that better reflected the brand's evolution and widened its reach.
I also redesigned her newsletter, creating a recurring format called Metabolic Monday: a curated weekly edition covering fresh wellness research, interesting topics, products, and course promotions. It became one of the strongest engagement touchpoints in the business. A good newsletter isn't just content — it's a relationship, and this one was built to last.
SIDE PROJECTS I'VE MADE FOR FUN
Cinema & Visual Storytelling
I’ve always seen cinema as the ultimate medium for storytelling. This passion has led me to write and direct short films where I experiment with visual rhythm and narrative depth.
-
Simone & George (Paris, 2023): A mini-series inspired by the feminist writings of Simone de Beauvoir and George Sand. Both films feature the voice of renowned activist Élisabeth Cadoche.
-
Award-winning Micro-cinema: My film Simone received a Special Mention at the "Pioneras en 60 segundos" contest by Cultura Inquieta (2023).
-
El Desván (Barcelona, 2024): A recent collaboration with playwright Eugenia Kléber, exploring the intersection of literature and memory.
Theater: Adapting & Directing
Theater is where my love for strategy meets live execution. I enjoy the challenge of adapting complex texts and leading teams to bring a vision to life on stage.
-
Fobias (2025): I adapted and directed this play for a successful season at Sala Off Barcelona.
-
Red Wolf (2016): An award-winning production where I served as both director and adapter.
-
-
Winner: Best Poster (National University Theater Festival).
-
Winner: Best Actress (Cascabeles Festival, Barcelona).
-
Nominations: Best Actor and Best Adaptation (Cascabeles Festival, Barcelona).
-
A LITTLE MORE ABOUT ME
I'm originally from Rome, but Barcelona adopted me a long time ago. In between, I've lived in Paris and Kobe and somehow I always end up back here. I think that says something about how I move through the world: curious, open to going wherever things take me, but with a clear sense of where home is.
I'm a creative person at my core full of energy, hands-on, and genuinely passionate about the work I do. I don't wait for the perfect plan; I try things, see what resonates, and build from there.
The people I've worked with tend to highlight two things about me: my creativity and my commitment. When I'm in, I'm all in. I care deeply about people, the team I work with, the community I'm building for, and the person on the other side of the screen.
And I'm drawn to projects that do something good in the world. Every brand I've chosen to work with from nutrition science to food culture to training has had a genuine positive impact at its heart. That's not a coincidence.
Beyond my professional work, I am a firm believer that life is richer when seen through the lens of creativity. You will often find me lost in a good book, exploring an art gallery, or immersed in the world of cinema and theater. For me, these aren’t just hobbies; they are the sources that fuel my imagination and keep my storytelling fresh and human.
Eloisa Faltoni
